iJerk® (n.) Is defined as, but not limited to, a consumer of any tech brand who: (1) May develop feelings of superiority towards and/or discriminates against groups in the name of the tech brand. (2) Uses malice as a vehicle to convert or punish the tech decisions/usage of others. (3) Dependent use of tech device and displays little to no sense of social etiquette in which may cause an annoyance, harm, or discomfort to others.

Though some disagreements may be unavoidable, be prepared to avoid or resolve any confrontation with an iJerk®, rather than to prove them wrong. They too are driven by deep-seeded emotional beliefs, which makes them just as much a human being as yourself.

Designing ads and products meant to alter behavior in order to produce a desired response within society is nothing new. The Industry spends over a Trillion dollars a year to better understand the consumer brain and the need of a product, service, and brand. Some consumers are more at risk of becoming dependent than others. Successfully crafted ads and experiences include such themes as:

ACHIEVE STATE OF BEING

Nirvana, Status Symbol, Lifestyle, etc.

SEEING THINGS DIFFERENTLY

The Misfits, Rebels, Troublemakers, etc.

MORE PERSONAL CONNECTION

Family, Friends, World, and etc.

Stay up to date with the latest in research and discoveries with the iJerk® and technology related addictions. Help those in need who may be suffering.

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